0917 428 7888
Franchise Packages
Full Restaurant
Fu1 – 150 sqm
Initial Franchise Fee
Mega Manila 600,000.00+ VAT
Provincial & Inter Island 700,000.00 +VAT
Continuing Support Fee :5% of Gross Sales
Marketing Support Fund : 2% of Gross Sales
Contract Term : 6 Years
In-line
In Line 21 – 25-95 sqm
Initial Franchise Fee
Mega Manila 600,000.00+ VAT
Provincial & Inter Island 700,000.00 +VAT
Continuing Support Fee :5% of Gross Sales
Marketing Support Fund : 2% of Gross Sales
Contract Term : 6 Years
Kiosk
Kiosk 6-25 sqm
Initial Franchise Fee
Mega Manila 600,000.00+ VAT
Provincial & Inter Island 700,000.00 +VAT
Continuing Support Fee :5% of Gross Sales
Marketing Support Fund : 2% of Gross Sales
Contract Term : 6 Years
Are you looking for a profitable Filipino food business?
Find out if the Binalot franchising business package is right for you.
The Binalot Business Concept
Coined from the Filipino word which means “wrapped”, Binalot is just that – classic Filipino fare wrapped in banana leaves in traditional local fashion. The Binalot menu is composed of various favorite meals such as adobo, tapa, bistek, tocino, longganisa among others, all atop steaming hot rice and garnished with appetizing sidings of salted egg and tomato.
The concept promotes the traditional way of enjoying well-loved Pinoy food and a festive Fiesta ambiance that every Filipino can associated with.
You too can turn your love for Filipino food into a thriving business!
Join the Binalot family and bring the taste of tradition to your community.
Pre-approved sites
Ready to open your franchise? Start strong with our pre-approved sites! Choose from prime locations that are perfect for your business growth.
Franchise Application
Take the first step towards owning your franchise! Complete our easy franchise application and join the family today.
Connect w/ a Broker
Need expert advice? Connect with a franchise broker today and find the perfect opportunity tailored to your goals.
Our Growing BINALOT Family
About Binalot
BINALOT: The Corporate Soul
Filipinos love to eat, which explains why practically every major global food brand is in the country; fast food brands, especially. These international franchises and their local imitations dominate. Filipino dining taste, in turn, has become very Western.
It was this way until a band of young entre-Pinoys realized, in 1996, that the Philippines has as much to contribute to the culinary world as burgers & french fries, pizzas & spaghettis, plastic spoons & styropacks. Their Filipino pride pursued the rebirth of Pinoy classics - adobo & bistek, tapa & tocino, sisig & longganisa, even salted egg & tomato against the onslaught of “Colonel Sanders, Ray Krock and his jolly clone”.
Their flash of inspiration led to the re-discovery of an age-old but very clever Filipino dining practice much better than styro lunch packs – banana leaves! Equally clever, their “banana insight” inspired the birth of BINALOT Fiesta Foods
.
Today, the “adobo pride” is being proven right. In just a little more than 10 years (and without the international financial resources of multinationals), BINALOT has grown from a humble stall in Shaw to a 37 store-strong major franchise player competing with the fastfood icons. 8 out of 10 are franchise stores, proof of the solid BINALOT franchise formula.
Its “All-Time Pinoy-Vorites” main menu – 12 of the most popular Pinoy dishes – now gives Filipino consumers affordability and value-for-money superior to the “
one-piece chicken meal ” routine. And the “banana leaves” are a welcome refreshing substitute to the non-biodegradable styro box.
BINALOT’s ultimate vision to be the preferred Truly Filipino Quick Service Restaurant in the Philippines reflects not so much its business ambition as its belief, its
ADVOCACY
in fact, that Filipino food is among the best, that local menu is world-class menu and that a truly Filipino fast food concept (not just the clones) can go global.
The same Advocacy believes also in developing young small-to-medium entre-Pinoys, just as they were in 1996, to propagate wealth. Hence, BINALOT franchise packages have been so designed as to multiply individual entrepreneurship – the real key to national economic progress.
Beyond cuisine, however, BINALOT is really about advocating Pinoy values & culture, the best in and of the Filipino (his humor included). With culinary excellence, BINALOT aims to advance Pinoy excellence.
The fast food market, locally and globally, has been longing and is ready for a truly Filipino recipe-based fast food and
BINALOT, “The Ultimate Filipino Food Experience”
is championing for “adobo” recognition.
4 Easy Steps to Get the Binalot Franchise
Franchise applicant submits a Letter of Intent together with his resume and a vicinity map of the proposed site, if any. Letter is sent via e-mail and is addressed to
The Franchise Broker contacts the Franchise applicant who will be asked to attend a franchise orientation.
Franchise applicant then submits an accomplished Franchise Qualification Form which will be provided by the Business Development Officer.
Franchise applicant undergoes a preliminary interview. If favorable, he takes a franchise suitability test.
Franchisor inspects the proposed location. Franchisor may also present a list of sites to the Franchise applicant.
If the site passes the basic evaluation process, franchise applicant gives a reservation fee of PHP20,000 for Metro Manila and PHP40,000 for provincial areas, covering a 30-day period. Note that the reservation fee is transferable to another location and deductible from the franchisee fee; however, it is non-refundable.
Franchise applicant conducts a market study which is later on validated by the Franchisor.
Site approval is secured.The Business Development Officer presents to Franchise Applicant the financial projections and investment estimates
Franchise applicant signs a Memorandum of Agreement and Franchise Agreement.
Hear From Our Clients
Joining the Binalot family has been one of the best decisions I’ve ever made. The brand’s strong recognition and loyal customer base made it easy to hit the ground running. The support from the Binalot team, from site selection to opening day, was exceptional. Our customers love the authentic Filipino meals, and I’m proud to bring this unique dining experience to our community. Highly recommend this franchise to anyone looking to start a successful business in the food industry!
★★★★★
Allan Bustamante
As a first-time franchisee, I was nervous about starting my own business, but Binalot made the process seamless. The training and operational support were top-notch, and I felt confident every step of the way. The concept of serving Filipino food in banana leaves really resonates with customers, and it sets us apart from other fast-food options. The brand’s focus on Filipino culture and tradition has not only attracted a loyal customer base but also created a strong sense of pride in what we do. Binalot is more than just a business—it's a celebration of our heritage.
★★★★★
Sheralyn Santos
Binalot has exceeded all my expectations as a franchisee. The business model is well-structured, and the team’s ongoing support has been instrumental in our success. The brand is iconic, and customers are drawn to the authenticity of the food and the unique presentation. We’ve seen steady growth since opening, and I’m confident that this franchise will continue to thrive. If you’re looking for a franchise with a strong brand and a dedicated support system, Binalot is the way to go!
★★★★★
Alex Yu
